Active Lifestyle Premium Athleisure Accessories and Apparel brand for urban people Full of heart and Soul, raising a Storm, and Explore all possibilities, keeping Style and Innovation in-focus. Creative and Fearless. Unite design, meaning and concept. Creating a community, United. Through inspiration of Exploration of self and the world. Offering multi-use modular Innovative products for Limitless possibilities. So our ideal customer, the Rebellious Soul, Fearless and Wild, Limitless in their ambition, always on a Quest. Rising high Leaving a Legacy, and most likely in their own space and community, becoming Legendary, become the Icon. A premium athleisure brand offering apparel but with key focus on accessories. Products will be of high quality but famously be affordable. Products will mainly be regular and practical multi-use accessories, active-wear and urban casual apparel. Using premium authentic materials, no mix fabrics (such as acrylic, polyester, PU etc.) unless it is not significantly part of the main product design i.e. polyester can be the lining of a bag or jacket, but not the main top surface. Symbol: A creative symbol for an Rise Icon is what’s needed. Not just a symbol of the word but the brand.